Lena Tsvetinskaya is global HR leader with over 20 years’ experience in transforming talent strategies, shaping culture, and building leadership pipelines across countries and industries. She brings together strategic vision and a human touch — driving large-scale transformations while coaching leaders and making bold changes feel simple and real.
She is currently Global Head of Talent at Campari Group, where she leads the global talent agenda — covering hiring, succession, leadership development, performance, people analytics, employee listening and working closely with senior leaders to grow future-ready capabilities from early careers to top leadership. Before Campari, Lena spent many years at PepsiCo in senior HR and talent roles, driving culture and leadership initiatives across markets.
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