Cees de Groot is Marketing Director Benelux at Smurfit Westrock a global leader in sustainable paper-based packaging. With operations in 40 countries and a team of over 100,000 people, Smurfit Westrock offers the industry’s most diverse, innovative and sustainable range of renewable and recyclable packaging solutions.
With over three decades of commercial excellence, Cees has consistently demonstrated his ability to turn strategy into measurable business outcomes. Since April 2024, he has led the Marketing & Business Development function for the Benelux region.
Cees is passionate about building high-performing, resilient teams by aligning commercial objectives with individual strengths. He prioritises the wellbeing of his people, fostering a culture where collaboration, ownership, personal growth, and continuous improvement thrive. His human-centred leadership approach has proven effective in navigating complex, competitive environments and driving organisational success during periods of significant change.
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