Alize Hofmeester is a thought leader, practitioner, and founder of Twinxter, specializing in human-centric transformation and Business Agility. She is also the author of Purpose Driven People and helps organizations co-design adaptive ways of working where purpose leads, people thrive, and high-performing cultures remain future-fit.
With a background spanning banking, consultancy, healthcare, and recruitment, Alize has led major transformations across industries including pharma, finance, and law. She developed the People Centric Change Principles, a practical framework connecting purpose, behavior, and strategy to help organizations shift from process-driven control to trust, accountability, and human responsibility.
Known for combining visionary strategy with hands-on execution, Alize activates collective intelligence, sparks reflection, and drives real change. Her approach emphasizes imagination, transparency, and the integration of people, purpose, and performance to create lasting organizational impact. An inspiring voice in the HR and transformation community, she challenges leaders to rethink how work, legacy, and culture intersect in shaping the future of work.
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