ANDREAS TVEDT SEGROV

VP Culture & Org development – STATKRAFT

About

Andreas Segrov serves as Vice President of Culture and Organisational Development at Statkraft, Europe’s largest producer of renewable energy (6,000 employees spanning 20 countries).

With a foundation in clinical psychology, Andreas has worked as a management consultant at Implement Consulting Group and EY.

On LinkedIn, Andreas shares his insights through The Monday Tip, a weekly series offering actionable advice on topics like productivity, AI, teamwork, and organisational learning.

Sessions

May 20, 2025 11:10 AM

From Long and Thin to Short and Fat: Designing HR Projects for Speed, Focus, and Impact

According to Dave Ulrich’s HR Model, HR functions have two primary responsibilities: Operations (Run) and Transformation (Change). While most HR teams excel in operations, many struggles with driving transformation effectively - often due to project overload and a lack of prioritization. Too many initiatives are launched simultaneously, leading to inconsistent quality and limited impact. This session explores how HR teams can rethink project design by shifting from numerous “long and thin” projects to fewer, high impact “short and fat” initiatives. The focus will be on designing projects for real value rather than just deliverables. Key topics include:

Impact: How to design projects for meaningful transformation and engage stakeholders in new ways.
Flow: Creating momentum by redefining project structures, meetings, and collaboration points.
Leadership: The role of HR leaders in driving successful transformation projects.

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