Masterclass by Amber Vanderburg: Strategically Establish Your Competitive Advantage

DAY ONE - 20th MAY

Masterclass by Amber Vanderburg: Strategically Establish Your Competitive Advantage

Speaker / Speakers

How are you uniquely better from your competition? What makes you stand out in your service or products? In this session, we’ll explore four specific strategic areas that you can establish your competitive advantage in your team, department, and company. We’ll look at how you can improve and utilize your processes and systems to enhance effectiveness, efficiency, and overall enjoyability in your workplace. Processes and systems are everywhere in our organization, from the hiring process to the customer service process, to the IT troubleshooting process, we’ll look at the systems and processes in place and identify specific areas you can improve to establish competitive advantage.

Next, we’ll look at methods and resources within your team. The success of the performance and operations in your team and organization relies heavily on the methods used. This is an in-depth look at the methods and resources utilized within the broader context of systems and processes. Sometimes, a process is perfectly fine but the resources to execute the process are problematic. From digital resources, methods of communication, to physical tools – this looks at how you can utilize your methods and resources to enhance competitive advantage. Afterwards, we’ll take a look at the projects and initiatives in your company. How are you setting yourself apart from your competition in your events, projects, initiatives –anything with a beginning and an end? In terms of something like recruitment – this might be recruitment events, marketing campaigns for candidates, or upskilling projects in schools. What are you doing to set yourself apart?

Lastly, we’ll look at roles. This is the role that people play in the team, the role the team plays in the organization, and the role the organization plays in the industry/community. Of course, competitive advantages can be found in the talents, skills, passions, personalities, and values of the people in your team. Here, we’ll look at ways you can identify and foster the unique value of the roles in your team. The entire session aims to give you a strategic action plan to establish competitive advantage in your team. Throughout this session, I’ll be asking audience members for specific focus areas (talent development, recruitment, diversity and inclusion, customer service, etc) where they would like to establish a competitive advantage in their organization. This will be made into a specific session catered to learner focus areas and opportunities.

Learning Objectives

  • How to create competitive advantage in processes/systems
  • How to create competitive advantage in methods/resources
  • How to create competitive advantage in projects/ initiatives
  • How to create competitive advantage in roles
  • Applying competitive advantage strategies in the workplace

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