Tuba is a Marketing Manager at HR World Media and an avid content writer with a long-standing interest in growth, technology and the changing world of work. She has been writing since 2012 and enjoys turning ideas and trends into content that is useful, relatable and worth reading.Her interests span growth marketing, content strategy and the evolving role of AI in business. She is particularly curious about the ideas and trends shaping the future of work.When she’s not working or writing, she’s busy taking care of her daughter, experimenting in the kitchen and, occasionally, finding time to do both at once.