Mark Cruth


Principle Modern Work Coach – ATLASSIAN


Focused on practice over theory, Mark is a pragmatic modern work designer and coach. With over a decade of experience experimenting with teamwork practices at places like Boeing, Nordstrom, Charles Schwab, and Rocket Mortgage, Mark’s mission is to inject modern ways of working, a transformation mindset, and the power of expert storytelling into everything he does.

Today Mark works as the Principle Modern Work Coach for Atlassian, a company focused on unleashing the potential of every team! Mark spends his days coaching both Atlassian and customer teams on new ways of working, then sharing what he learned at events around the world!


May 15, 2024 10:45 AM

Playing with the Future of Distributed Teamwork

Teamwork is tough, and it’s not getting easier. With the rise of distributed work, building and maintaining a sense of connection and shared purpose among team members is becoming even more challenging. We know that distributed work is here to stay, so how do we better support our teams in the modern world of work? Join collaboration architect and coach, Mark Cruth, for an engaging workshop on the practices necessary to enable distributed teamwork! We’ll develop a shared understanding by playing with topics like team alignment, roles and responsibilities, how we work intentionally together, and building relationships with other teams. With just four simple exercises, you can unleash distributed teamwork in your organization

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May 15, 2024 01:35 PM

Lessons Learned from 1,000 Days of Distributed Work

The pandemic accelerated the world of work by decades, yet there are still companies clinging to the idea that effective work can only happen in the office. The reason- organizations solved the "remote work" problem but failed to solve the "distributed work" problem. So, if distributed work is here to stay, how do we embrace it? This session is a case study on how Atlassian, a 12,000+ person software organization, became a leader of distributed work in just a few short years. Discover how a focus on teamwork practices, redefining the concept of productivity, and creating time for intentional togetherness can unleash the potential of your employees in a distributed world.

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May 14, 2024 04:05 PM

Panel / Idea Lab 1: Immunity to Change – Is HR Failing to Perform?

In this initial panel session, led by Perry Timms, our panelists will delve into personal experiences with both effective and ineffective performance management methods. They'll explore why HR frequently encounters difficulties in advancing outdated performance management practices.

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